How do we build brands?
Name any successful brand and we'll guarantee you that the brand stands for something that differentiates it from the competition, whether it be exceptional service, a friction-less consumer journey, a notable cause, or the best product quality in its category. Our goal is to help you find that it - what is it that you stand for, how does it connect with your target audience now, and how do we ensure that it connects with your target audience in the future?
Know your brand
Do you know your brand? Do you know where to focus for the greatest impact? Does your product marketing strategy match up with the realities of how you must go-to-market? It often takes someone with our objectivity and experience to ask the right questions in order to dig for the nuggets that help us, and more importantly you, better understand your brand. Whether it be the right primary research, comprehensive secondary research, and/or stakeholder interviews, we'll map out the right audit approach to help uncover the nuggets that will define your it.
Products and Services
Our brand audit analyzes your current brand strategy and positioning, your brand portfolio and architecture, the category and other environmental factors of consumer audience and culture. What we deliver to you is our synopsis of the findings along with actionable recommendations and a framework for how to better raise awareness, consideration and participation with your brand.
We believe in a brand mantra, not a company mission statement. How many mission statements are created by a committee and never seen again? A mantra, in comparison, invokes emotion and passion...and it's short, sweet and memorable! It becomes an internal guidepost for how your company operates and is inspiration for the external communications that will articulate who you are to your key constituents.
Just as a mantra is best because it's compelling and concise, so too does simplicity guide us as we consider your brand identity. We have little patience for over-designed logos and color palettes that feature a look that means nothing. Our approach is to be strategically objective with our analysis of your identity and to match you up with the right designer for your brand identity needs. Our experienced associates will not only develop the right visual solution for you, we'll also provide a recommended approach for how best to manage your visual identity, whether for a small business or a Fortune 100 corporation.